Methodology

Each claim gets one of three levels, based on the kind of evidence behind it.

• Confirmed

  They named the perfume themselves in an interview, video or their own post. We link the original.

  For example

  • A magazine interview where the celebrity names the perfume.
  • A video or post on their own account showing the bottle and naming it.
• Very likely

  A credible outlet names the exact perfume through direct reporting, for example from their stylist or the brand on record, or they were seen with the bottle.

  For example

  • A fashion outlet reports the exact perfume, quoting their stylist or the brand.
  • The bottle is clearly visible in their home or bag in a documentary.
• Likely

  Second-hand or partial evidence: a report we can’t trace to the original, or praise for a brand without naming the perfume.

  For example

  • A report that repeats the claim without saying where it comes from.
  • They praise a brand in an interview but don’t name the perfume.

No source, no claim. If we can’t link to where a claim comes from, it isn’t on the site.

When the evidence sits between two levels, we use the lower one. A credible report that names the brand but not the exact perfume is Likely, not Very likely. We may lower a level for weak evidence; we never raise one.

Every claim shows its source link, a short note on what the source says, and the date we last checked it.

Being the face of a campaign, a paid partnership or a celebrity’s own fragrance line says nothing about what they wear day to day. These are listed under their own heading, with the Paid partnership label instead of a confidence level, and they don’t count toward the number of perfumes a celebrity wears.

Tastes change. When we last verified a claim more than 24 months ago, it shows a “may be outdated” note next to its date. The claim stays visible with its source, but treat it as history rather than a current habit.

The percent match on an alternative is our estimate, not a lab measurement. We base it on published notes and community comparisons:

• the notes the two perfumes share in their published pyramids (top, heart and base);
• how wearers who have compared them describe the likeness;
• what sets them apart, which we sum up in one line on each alternative.

We don’t list alternatives under 50%. Alternatives are grouped by their own bottle price: budget (under $50), mid-range ($50 to $150) and luxury (over $150), so a luxury alternative can cost more than the original.

If a claim is wrong, out of date or missing a better source, please contact us. We check every report and correct or remove what we can’t support.